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Building A Business From Thin Air
Sales. Nothing else really matters. Marketing planning and
early-stage execution form the basis of any
sales mission.
Learn how to:
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Structure a sales
channel for maximum value
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Generate leads, not just numbers of contacts
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Follow a sales process and management structure
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Be ready to take the first order
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Help your customer sell internally (get that PO signed!)
  
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Us or
Them
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Early
customers are the cornerstone of your business. If you
let them become more than that you may miss the larger
market.
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Channel Planning
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Early
mistakes in setting up the way you sell to the market
will create issues when you try to scale or sell the
company.
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